Identifying Factors Preventing Sustainable Brand Loyalty among Consumers: A Mixed Methods Approach
نویسندگان
چکیده
منابع مشابه
Presenting a Causal Model of Factors Affecting University Brand loyalty among Postgraduate Students of Shiraz University
The purpose of this study was to investigate the factors affecting university brand loyalty among graduate students in Shiraz. This research was applied in terms of purpose and in terms of nature and method of correlation. The statistical population of the study consisted of 9300 graduated students from Shiraz University who were randomly selected using random cluster sampling method, 191 peo...
متن کاملPresenting a Causal Model of Factors Affecting University Brand loyalty among Postgraduate Students of Shiraz University
The purpose of this study was to investigate the factors affecting university brand loyalty among graduate students in Shiraz. This research was applied in terms of purpose and in terms of nature and method of correlation. The statistical population of the study consisted of 9300 graduated students from Shiraz University who were randomly selected using random cluster sampling method, 191 peo...
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متن کاملBrand Engagement and Brand Loyalty
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
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ژورنال
عنوان ژورنال: Sustainability
سال: 2018
ISSN: 2071-1050
DOI: 10.3390/su10124685